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🥃 Malibu Watermelon

Spirit line ✔ Checked: 11.2026 · sources: 4 Updated:

Malibu Watermelon is the watermelon version of Malibu: Caribbean rum with natural flavouring, 21% ABV, launched in the US on 16 April 2021.

Malibu Watermelon is the watermelon line of the Malibu brand, the coconut rum drink: a Caribbean-based rum with natural watermelon flavouring at 21% ABV. It was launched on 16 April 2021 on the US market as a summer novelty; the bottles are sold in 750 ml and 1.75 l sizes. It is one of the brand's fruit lines, alongside Passion Fruit.

According to Pernod Ricard, the composition is Caribbean rum, water, sugar, natural flavouring and citric acid. The manufacturer gives 162 kcal and 11.4 g of sugar per 100 ml, which is less sugar than in Original (18.1 g). The sources do not report the ageing, and its absence should not be taken as proven. The brand has been owned by Pernod Ricard since 2005.

Why this matters to you. The strength is the same as Original, 21% ABV; only the taste changes. Some sellers call it a rum and others a liqueur, so follow the exact wording on the label. The WHO reminds us that there is no safe level of alcohol consumption.

Facts

Year foundedlaunched 16.04.2021 (USA)
Legal basisReg. (EU) 2019/787, annex I (liqueur or spirit drink; the label defines the category)
Raw materialCaribbean rum, water, sugar, natural flavouring, citric acid
Alcohol (% vol.)21% ABV
made from🥃Rumcontains🍬sugarcontains🍷Ethanolaffects🍷Alcohol and healthaffects🍷Drunk drivingkind of🥃Malibukind of🍸Liqueurssimilar🥃Malibu Blacksimilar🥃Malibu Originalsimilar🥃Malibu Pineapplesimilar🥃Spiced rum🥃towardia.com
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How it connects to Spirits

🥃 Malibu Watermelon → kind of → 🍸 Liqueurs → kind of → 🥃 Spirits

Frequently asked questions

Is there less sugar in Malibu Watermelon than in Original?

According to Pernod Ricard, yes: 11.4 g per 100 ml against 18.1 g in Original.

When did Malibu Watermelon launch in the US?

On 16 April 2021, according to Beverage Industry.

What bottle sizes does it come in?

750 ml and 1.75 l, according to Beverage Industry.

Is it a rum or a liqueur?

Some sellers call it a rum and others a liqueur, so follow the exact wording on the label.

How do I serve it?

Chilled, with soda water or in cocktails.

What to read next

  • 🥃 Malibu Original — Malibu Original is the base coconut Malibu: a drink made from white rum and coconut flavouring, 21% ABV, not aged, mixed in piña coladas and daiquiris.
  • 🍷 Alcohol and health — Alcohol in any drink is harmful in large amounts, and the risks grow with the quantity.
  • 🍷 Ethanol — The alcohol formed during fermentation that makes you drunk.
  • 🥃 Rum — A distillate of sugar-cane molasses, syrup or juice: in the EU at least 37.5% ABV, no flavourings or added alcohol, up to 20 g/l of sugar; in the US bottled at 40% ABV (80 proof) or more.
  • 🥃 Malibu Black — Malibu Black is the stronger Malibu: white rum blended with coconut liqueur at 35% ABV, bolder and richer than the 21% Original.

Similar

🥃 Malibu Black · 🥃 Malibu Pineapple · 🥃 Malibu Original · 🥃 Midori Melon Liqueur · 🥃 Tia Maria Cold Brew · 🥃 Kahlúa Original Coffee Liqueur

⚠️ Spirit drinks contain alcohol and are for adults only. Alcohol harms health. Do not drink during pregnancy or before driving; check the label for ingredients and possible allergens.

Sources

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