Itsu
Also known as: itsu noodles, itsu Ltd, Itsu
itsu is a British Asian-inspired food brand whose first restaurant opened in Chelsea, London, in 1997; its grocery range includes instant noodles.
itsu is a British food brand with an Asian inspiration. Its story on the website is told in the first person: after a trip to Tokyo in 1994 the author came home determined to create a new kind of food place. The first restaurant, itsu Chelsea in London, opened in 1997, and itsu Soho followed a few years later.
Besides restaurants, the brand has a grocery range. It includes a section called Noodles worth loving, instant noodles in pots and pouches. The range page lists flavours such as chick'n ramen, chilli miso, katsu curry, satay style, teriyaki ramen and spicy chick'n, with larger Big versions. Details of ingredients and nutrition are on the individual product pages, so check them before buying.
Facts
| Year founded | 1997 (first restaurant, Chelsea, London) |
|---|---|
| Country | United Kingdom |
| House range | Noodles worth loving: chick'n ramen, chilli miso, katsu curry, satay style, teriyaki ramen, spicy chick'n |
How it connects to Noodles
Itsu → similar → Instant noodles → kind of → 🍜 Noodles
Links
- Part of
- Noodle brands
- Similar and different
- Instant noodles
Frequently asked questions
How do you read itsu, and where does the brand come from?
"IT-soo": a British food brand with an Asian inspiration.
When and where did the first itsu open?
In ninety-seven, a restaurant in Chelsea, London; Soho followed a few years later.
What inspired the founder to start itsu?
A trip to Tokyo in ninety-four, after which the author came home set on a new kind of food place.
Which noodles are in itsu's grocery range?
"Noodles worth loving": instant noodles in pots and pouches, in chick'n ramen, chilli miso, katsu curry, satay style and teriyaki.
Is it true that itsu is a Japanese brand?
No, it is British, only Asian-inspired.