Mivina
Also known as: Мівіна, Mivina vermicelli, Mivina
Mivina is a Ukrainian brand of instant vermicelli, seasonings and other quick foods, made by Nestlé since 2010 after it bought Kharkiv-based Technocom.
Mivina is a Ukrainian brand of instant vermicelli, seasonings and other quick foods. In February 2010 the Swiss company Nestlé announced it was buying Kharkiv-based Technocom, the leader of the Ukrainian market in instant foods and seasonings under this brand. The company then set about improving it: in 2011 a new pack and a changed recipe appeared, with the amount of greens and vegetables doubled.
According to Nestlé, the vermicelli is made from flour, water, salt, vegetable oil, vegetables and greens, using steaming and frying. It is sold in bags and in cups. About 40,000 tonnes of the brand's products are made in Ukraine each year, and Ukrainians eat up to a million portions of Mivina vermicelli a day (figures from 2011).
Facts
| Country | Ukraine |
|---|---|
| House range | vermicelli in bags and cups, seasonings, mashed potato |
| Raw material | flour, water, salt, vegetable oil, vegetables and greens |
How it connects to Noodles
Mivina → kind of → Noodle brands → kind of → 🍜 Noodles
Links
- Part of
- Noodle brands
- Similar and different
- Maggi, Indomie Chicken Flavour
Frequently asked questions
How do you read Mivina, and where is the brand from?
"Mi-VEE-na": a Ukrainian brand of instant vermicelli, seasonings and quick foods.
Who owns Mivina, and since when?
Nestlé announced in February 2010 that it was buying Kharkiv-based Technocom, the brand's maker.
What changed in Mivina in 2011?
A new pack and a changed recipe with the amount of greens and vegetables doubled.
How is Mivina vermicelli made?
From flour, water, salt, vegetable oil, vegetables and greens, by steaming and frying.
Is it true that Mivina is a Swiss brand because Nestlé owns it?
No, it is a Ukrainian brand made in Ukraine.
What to read next
- Maggi — Maggi is a food brand begun by Julius Maggi in 1884 and owned by Nestlé since 1947; its range includes instant noodles such as Maggi 2-Minute Noodles.
- Indomie Chicken Flavour — Indomie Chicken Flavour is the brand's first flavour, launched in 1972: soup noodles in a chicken broth, sold in packs.