towardia Where things come from.
Englishen

🍷 Back label

Packaging ✔ Checked: 11.2026 · sources: 3 Updated: — Text expanded, FAQ and sources added

Also known as: back label, rear label, wine back label, back-of-bottle label

A back label is the label on the reverse of a wine bottle, where the legally required details such as ingredients, volume, strength and bottler can be placed.

A back label is the label on the reverse of a wine bottle. The EU has no separate rule for it. What the law asks is that the required particulars sit together in one field of vision, so you can take them in without turning the bottle. In practice that means they go on the front label or on the back one.

The required list covers the product category, the PDO or PGI name where there is one, actual alcohol strength, where the wine comes from, who bottled it, the volume and, for sparkling wine, the sugar level. Letters must be at least 1.2 mm high. Tasting notes and serving tips are not on that list. Whatever of the sort you read on a back label is the producer's own choice.

Ingredients and nutrition joined the list on 8 December 2023. They can be printed or put behind a QR code, as long as the online page is as clear as print and carries no advertising. Allergens stay on the bottle itself. In Italy sulphites must be declared above 10 mg per litre. Importer, lot number and best-before date may sit outside the shared field of vision.

So a back label is the second half of the wine label, not a separate document. Read the two sides together, and you can compare bottles before the first sip at a wine tasting.

Facts

Legal basisRegulation (EU) No 1308/2013, Art. 119; Delegated Regulation (EU) 2019/33, Art. 40 2
Main useRequired particulars sit in one field of vision, on the front or back of the bottle 3
In force since8 December 2023: ingredients and nutrition on the label or by QR code 1
Mandatory statusAllergens stay printed on the bottle; characters at least 1.2 mm high 12

How it connects to Wine

🍷 Back label → kind of → 🍷 Wine label → kind of → 🍷 Wine bottle ← packed in ← 🍷 Wine

Frequently asked questions

Is it true that wine cannot be sold in the EU without a back label?

No. No rule demands a back label as such. All required information must appear in one field of vision, either on the front or on the back.

Where is the sulphite warning shown on a bottle?

Allergens, sulphites included, must stay printed on the bottle itself, not only behind a QR code.

Do tasting notes have to appear on a back label?

No. They are not among the required particulars, so any tasting notes there are added by the producer.

How small can the required text be?

The required particulars must be printed in characters at least 1.2 mm high.

Can the importer be named elsewhere on the bottle?

Yes. Importer, lot number and best-before date may sit outside the shared field of vision.

Guides

Sources

All topics