🥃 Herradura
Herradura is a Mexican tequila brand from the Amatitan estate in Jalisco, with history from 1870; the name means horseshoe. Owned by Brown-Forman since 2007; tequila is 35–55% ABV.
Herradura is a Mexican tequila brand of Casa Herradura in Amatitán, Jalisco. According to Brown-Forman, the house's craft dates back to 1870. Herradura means horseshoe in Spanish. In January 2007 Brown-Forman completed the acquisition of substantially all the assets of Grupo Industrial Herradura, the company behind Casa Herradura.
Range. Brown-Forman lists Herradura Silver, aged in barrels 45 days longer than the industry standard; Double Barrel Reposado, which rests 11 months in charred American white oak barrels and then 30 more days in new barrels; Legend, an añejo; and Selección Suprema, which the producer calls the first extra añejo in the world: 100% agave, aged 49 months in American white oak.
Raw material and rules. Tequila may be made only from blue Weber agave grown within the designation of origin area: 181 municipalities in five Mexican states, protected since 9 December 1974. Under NOM-006-SCFI-2012, reposado matures at least two months, añejo at least one year and extra añejo at least three years in oak; the containers for añejo and extra añejo hold up to 600 litres. Strength is 35-55% ABV, which is 70-110 proof.
Why it matters to you. Look for "100% de agave" on the label: it means no sugars other than blue agave sugars were added; without it, up to 49% of the sugars may come from other sources. The WHO reminds us that no level of alcohol consumption is safe for our health.
Facts
| Year founded | 1870 (Casa Herradura, according to Brown-Forman); Amatitán, Jalisco |
|---|---|
| Legal basis | NOM-006-SCFI-2012; appellation of origin "Tequila" (09.12.1974) |
| Raw material | blue Weber agave |
| Cask type | charred American white oak barrels |
| Minimum maturation | reposado at least 2 months, anejo at least 1 year, extra anejo at least 3 years (NOM-006) |
| Alcohol (% vol.) | 35-55% ABV under NOM-006 |
How it connects to Spirits
🥃 Herradura → kind of → 🌵 Agave: tequila and mezcal → kind of → 🥃 Spirits
Links
- Previous step
- 🥃 Brown-Forman, 🥃 Paisaje Agavero
- Packed in
- 🍷 Oak barrel, 🐝 American white oak
- Made from
- 🥃 Tequila 100% agave (100% de agave), 🥃 Blue agave
- What it contains
- 🍷 Ethanol
- What it affects
- 🍷 Alcohol and health, 🍷 Drunk driving
- Traditions
- 🧑🤝🧑 Mexicans
- Part of
- 🌵 Tequila, 🌵 Agave: tequila and mezcal
- Related to
- 🌍 Latin America
- Similar and different
- 🥃 Patrón, 🥃 Don Julio, 🥃 Sauza
Frequently asked questions
What does "100% de agave" mean on a US or UK Herradura label?
No sugars other than blue Weber agave sugars were added. Without it, up to 49% of the sugars may come from other sources.
Is the 35-55% range shown as proof on American labels?
Yes. The Mexican standard gives 35-55% ABV, which is 70-110 proof, so a tequila's strength can look quite different on a US bottle.
Who owns Herradura?
Brown-Forman, which completed the acquisition of the assets of the house behind it in January 2007.
Is Herradura related to Patrón or Don Julio?
No. They are other tequila houses from Jalisco; Herradura is a house of its own.
Which Herradura versions are there?
Silver, Double Barrel Reposado, Legend and Selección Suprema. Silver, reposado and añejo are different classes, so read the full name on the bottle.
What to read next
- 🍷 Alcohol and health — Alcohol in any drink is harmful in large amounts, and the risks grow with the quantity.
- 🍷 Ethanol — The alcohol formed during fermentation that makes you drunk.
- 🍷 Oak barrel — A wooden vessel made of oak staves in which wine matures, picks up new aromas and slowly takes in air.
- 🥃 Tequila 100% agave (100% de agave) — Tequila made only from sugars of blue agave from the area of origin, unlike the “Tequila” category, where other sugars may make up to 49%. Look for “100% de agave” on the label.
- 🌍 Latin America — A region from Mexico to the south of South America: about 9% of the world's milk, dulce de leche and fresh cheeses, Argentine and Chilean wines, olives.
Similar
🥃 Olmeca · 🥃 Casamigos · 🥃 Patrón · 🥃 Sauza · 🥃 Don Julio · 🥃 1800 Tequila
⚠️ Spirit drinks contain alcohol and are for adults only. Alcohol harms health. Do not drink during pregnancy or before driving; check the label for ingredients and possible allergens.
What it includes
Sources
- Brown-Forman: Herradura (Casa Herradura since 1870, Amatitán, Jalisco; Silver, Double Barrel Reposado, Legend, Selección Suprema)
- Brown-Forman: Completes Casa Herradura Acquisition for $776 Million (18.01.2007)
- NOM-006-SCFI-2012, Bebidas alcohólicas — Tequila — Especificaciones (DOF 13.12.2012, Mexico): 35-55 % vol.; reposado ≥ 2 months, añejo ≥ 1 year, extra añejo ≥ 3 years; 100 % de agave
- Consejo Regulador del Tequila: Denominación de Origen (181 municipalities, 5 states; declaration 09.12.1974; blue Weber agave)
- WHO/Europe: No level of alcohol consumption is safe for our health (04.01.2023)