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🥃 Zwack

Brand or distillery ✔ Checked: 11.2026 · sources: 4 Updated:

Zwack is a Hungarian company from Budapest, maker of Unicum bitter herbal liqueur: over 40 herbs, brandy base, six months in oak, 40% ABV (80 proof); commercial production since 1840.

Zwack is a Hungarian company from Budapest and the brand behind Unicum, a bitter herbal liqueur regarded as one of the country's national drinks. Unicum is made from more than forty herbs and roots on a brandy base, at 40% ABV (80 proof). The company, which carries the founders' surname, is now run by the sixth generation of the family.

History. According to legend, the recipe dated 1790 was devised by József Zwack, court physician to the Habsburgs, and Emperor Joseph II supposedly exclaimed "Das ist ein Unikum!", which gave the drink its name. Commercial production was started by his descendant, also named József Zwack, in 1840. In 1948, after nationalisation, the family lost its property and distillery, and production moved abroad. In the late 1980s the family regained the rights to the brand, and in 1993 the company was listed on the stock exchange.

How it is made. According to Difford's Guide, the herbs are macerated and distilled together with brandy, then the drink is aged for six months in oak. The recipe is secret; the producer's website mentions more than forty medicinal plants. Besides classic Unicum there are Unicum Szilva, aged on plums in oak barrels, and Unicum Riserva, finished in Tokaji Aszú casks.

Taste. Difford's Guide describes a dark chestnut colour, aromas of fennel, anise and tobacco, and a bittersweet, medicinal taste with cocoa, liquorice, citrus and pepper.

Why this matters to you. Unicum is bitter, but it is a 40% ABV alcoholic drink, not a health product. EU law prohibits health claims on drinks above 1.2% ABV. The WHO reminds us that there is no safe level of alcohol consumption.

Facts

Year founded1840 (commercial production, József Zwack); recipe dated to 1790 by legend
Legal basisReg. (EU) 2019/787, Annex I: bitter spirit drink (30) or liqueur (33) depending on sugar
EU category30 or 33 (the label shows the exact category)
Raw materialover 40 herbs and roots; brandy base
Distillation methodmaceration and distillation of herbs on a brandy base
Cask typeoak barrels
Minimum maturation6 months in oak (Difford's Guide)
Alcohol (% vol.)40% ABV (Unicum)
packed in🍷Oak barrelcontains🍷Ethanolaffects🍷Alcohol and healthaffects🍷Drunk drivingkind of🌿Bitters and bitte…kind of🥃Unicum Baristakind of🥃Unicum Riservakind of🥃Unicum Szilvakind of🥃Unicumsimilar🍸Liqueurssimilar🥃Becherovkasimilar🥃Jägermeistersimilar🥃Avernasimilar🥃Cynar🥃towardia.com
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How it connects to Spirits

🥃 Zwack → kind of → 🌿 Bitters and bitter spirits → kind of → 🥃 Spirits

Frequently asked questions

Was Unicum really created in 1790?

That is a legend about the court physician József Zwack. Commercial production began in 1840, and some sources give 1847.

Is Unicum labelled as a bitter or as a liqueur in the UK and EU?

It can be either: Regulation (EU) 2019/787 has a bitter spirit category and a liqueur category, depending on sugar, so check the label.

Does Unicum carry health claims because it is a herbal bitter?

No. EU law prohibits health claims on drinks above 1.2% ABV, and Unicum is 40% ABV.

How is Unicum served in a Hungarian bar?

Neat or chilled in small measures, as an after-dinner bitter, and sometimes as a base for bittersweet cocktails.

What are Szilva and Riserva on a bottle shop shelf?

Szilva is aged on plums in oak barrels, and Riserva is finished in Tokaji Aszú casks.

What to read next

  • 🍷 Alcohol and health — Alcohol in any drink is harmful in large amounts, and the risks grow with the quantity.
  • 🍷 Ethanol — The alcohol formed during fermentation that makes you drunk.
  • 🍸 Liqueurs — A liqueur is a sweetened, flavoured spirit: at least 15% ABV and usually at least 100 g/l of sugar under EU rules. “Cherry brandy” and “crème de…” on a label mean a liqueur.
  • 🥃 Jägermeister — Jägermeister is a German herbal liqueur from Wolfenbüttel: 56 herbs, flowers, roots and fruits are steeped in alcohol, then the base ages for about a year in oak casks. The classic is 35% ABV (70 proof).
  • 🍷 Drunk driving — Never drive after drinking wine: alcohol slows your reactions.

Similar

🥃 Malört · 🥃 Gammel Dansk · 🥃 Becherovka · 🥃 Averna · 🥃 Ratzeputz · 🥃 Cynar

⚠️ Spirit drinks contain alcohol and are for adults only. Alcohol harms health. Do not drink during pregnancy or before driving; check the label for ingredients and possible allergens.

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